24. 04. 2014

Superstar, businessman, moneymaker - David Beckham

9001 0

Beckham's fame extends beyond the pitch; in much of the world his name is "as instantly recognisable as that of multinational companies like Coca-Cola and IBM." Beckham's relationship and marriage to Victoria, who has been famous in her own right as part of the musical group Spice Girls, contributed to David's celebrity beyond football. So gilded has been the career of Beckham that Victoria revealed her nickname for her husband to be "Golden Balls"

 

Beckham became known as a fashion icon, and together with Victoria, the couple became lucrative spokespeople sought after by clothing designers, health and fitness specialists, fashion magazines, perfume and cosmetics manufacturers, hair stylists, exercise promoters, and spa and recreation companies. One recent example is a new line of aftershave and fragrances called David Beckham Instinct. In 2002 Beckham was hailed as the ultimate "metrosexual" by the man who invented the term and has been described as such by numerous other articles since. The Beckhams were reportedly paid $13.7 million in 2007 to launch his fragrance line in the US. In the world of fashion, David has already appeared on the covers of many magazines. US covers have included the men's magazine Details, and with his wife for the August 2007 issue of W. According to Google, "David Beckham" was searched for more than any other sports topic on their site in 2003 and 2004. The search engine Ask Jeeves named Beckham in December 2009 as the third most online searched person in the last decade. The findings are based on online activity by British users of the search engine.

Upon their arrival in Los Angeles on 12 July 2007, the night before Beckham's formal introduction, Los Angeles International Airport was filled with paparazzi and news reporters. On the next night, Victoria appeared on The Tonight Show with Jay Leno to talk about the their move to LA, and presented Leno with a number 23 Galaxy jersey with his own name on the back. Victoria also talked about her NBC TV show Victoria Beckham: Coming to America. On 22 July, a private welcoming party was held for the couple at the Museum of Contemporary Art, Los AngelesA-list celebrities attending included Steven SpielbergJim CarreyGeorge ClooneyTom CruiseKatie HolmesWill SmithJada Pinkett Smith, and Oprah Winfrey.

Beckham's many endorsement deals make him one of the most recognisable athletes throughout the world. On 31 December 2008, it was announced that Pepsi Co. was ending its endorsement deal with the player after a 10-year collaboration. Beckham has several eponymous video games, including Go! Go! Beckham! Adventure on Soccer Island, a platform game for the Game Boy Advance, and David Beckham Soccer, a football game for a number of different platforms. In August 2010, Beckham signed an endorsement deal with EA SPORTS to become brand ambassador for EA SPORTS Active 2.

Beckham visited Afghanistan in May 2010 for a morale-boosting visit to British troops fighting the Taliban insurgency[251] The appearance of Beckham as well as British Foreign Secretary William Hague and Defence Secretary Liam Fox was believed to have prompted a Taliban attack on Kandahar airfield. In September, Beckham released Homme by David Beckham.

Chief executive at LA Galaxy, Tim Leiweke, said in July 2012 that Beckham's fame was so strong that even the then-next Chinese president Xi Jinping's security guards lost focus when the footballer walked into the room at a meeting in February 2012.

In March 2013, Beckham was named as the first global ambassador for Chinese football, which has recently been hit by a match-fixing scandal and an exodus of international stalwarts from the country's premier league. On June 2013, Beckham visited China on a seven-day promotional tour to promote Chinese football. However, he was forced to cancel an event at Tongji University in Shanghai after it descended into chaos that left at least seven people injured.

From 14 July 2013 Beckham started appearing in adverts for BSkyB advertising their Sky Sports coverage via the Sky Go app. He had previously appeared in Samsung's adverts for the Galaxy S3 smartphone in 2012.

 

For similar stories, click on After sport’s career.

Donation
Choose Amount
Do you find this article useful?
+2   Yes     No   0-

No comments on this topic.

Post a comment

antiRobotImage

Latest comments

ITA M: Lube stay without a head coach – Medei resigns!

I agree with almost all you said. But the thing with grebennikov is much more difficult. Grebennikov is French and Lube desperately needed one italian libero to make space for Leal. They chose good, but this guy played before for Padova (if I am not wrong) without any pressure to win. Reply

ITA M: Lube stay without a head coach – Medei resigns!

Unfortunately, this was expected. I was surprised this hasn't happened after last season and 5 lost finals. It's always a coach that pays the price since it is easier to fire a coach vs the whole team.

It was the same in Perugia at the beginning of last season, when Atanasijevic was injured and didn't play so Perugia lost few games in the row. Sirci immediately fired Kovac, who made that team and save them previous season and brought Bernardi. Coincidentally Atanasijevic recovered at the same time and Perugia started winning. And glory goes to Bernardi :)

I love Lube but they simply have too many good players on the team and they need a coach who is a good psychologist. After losing 6 finals, they have a serious problem.

After their game vs Zenit, when they saved 8 match points, I expected them to walk over Trentino in finals. But they were nowhere to be found.
Lubre fired Christensen to bring Bruno, which was the mistake in my opinion. Christensen was the soul of that team after playing so many years for Lube.

They did an unfair thing to Sada by bringing Simon who was under contract with Sada. They brought Leal as well. He is a great player but he doesn't fit into already established attack formation with Sokolov as 1st attack option and Juantorena as 2nd.

Juantorena is 33 so he should have been replaced with Leal who is 29 if that is a long-term strategy.

But what hurt Lube the most is the fact they lost Grebennikov, who is the best libero in the world. Not sure what happened here, but Lube couldn't find a proper replacement and that is where their defense has a problem.
Reply

POL M: The Italian international to join Budowlani Lodz?

Rather, she can play Chemik, because Abbondazza is an Italian trainer. Reply

Testimonials

Profiles

Maxwell Philip Holt
Diatec Trentino
VakifBank ISTANBUL ( W )
Wilfredo Leon Venero
Farhad Ghaemi
Simone Giannelli
Adel Gholami
Kimberly Hill
51914 Total
1778 Claimed
40566 Players
6040 Coaches
241 Agents
6286 Teams